Today, with the fierce online competition and brands increasingly investing in effective strategies, there is no time to lose in digital marketing. It is more important than ever to reflect on and improve their practices when the numbers are low. Asking the right questions about your process, calendar, public and market, you can turn mistakes into an opportunity for long-term growth.
Your calendar is consistent?
Check your last two months or more messages and note the day and time of publication. Also read these pieces and answer all. If you are publishing in an inconsistent pace, the audience can be turned off by the lack of reliability. If the quality is inconsistent, you may be losing audience members to content below average.
Its content is relevant?
As new technologies, trends and practices arise, people want to know more about them immediately.Keep an eye out for emerging issues in your market. Doing so can garner more hits in the short term, playing a small increase in organic search. You can also create your content as a reference on the subject and gain inbound links to increase search rankings for future discovery.
You are promoting in the right channels?
While social media has reached a level of ubiquity, communities and topics demonstrate preferences for certain social channels. Monitor social traffic on all platforms and identify which network sees the largest share / interaction by post. Focus a disproportionate amount of time and resources in the wrong channels can lead to decreased return on investment and untapped potential in other networks.
Your audience is getting attention?
Traffic behavior metrics and demographic information helps paint a more robust framework preferably, audience and interest. When looking at the raw data and connect the dots between statistics and user behavior, you can develop content that gets traffic, anticipating and satisfying the interests of readers.
Your company can not afford to waste time on bad marketing, so do not waste time looking for answers in the wrong places.