Not be in social media can be bad for your business.
It is hard to believe, but some companies have not embraced social media in their marketing. These companies cling to outdated marketing methods, without taking into account how influential and far-reaching social media has become to consumers.
If you are not already on board the social media, here are some reasons why you might hurt your business so:
People do not know how good your business
Suppose you built a small business, but with a loyal customer base. It would not do to help more people to know about your customers satisfied? In social media, companies routinely share customer testimonials to his followers as often, customers are happy to share their shopping experiences on their own.
You’re not knowing what customers are saying about you on the Internet
Whether you like it or not, customers dissatisfied with your product or service will not hesitate to share their experiences on Facebook, Twitter and other platforms. Without a social media presence, as you can monitor negative comments and try to answer them?
You do not have a method to engage with your target audience
Social media is interactive. Small businesses build communities around their brands and gain customer loyalty. A company that does not have a social media presence must work much harder to engage your customer base.
It is much harder to build a reputation as a market leader
It is likely to be very good in their field of expertise. But without a social media presence, who knows?Small businesses create regularly and promote valuable content to their followers in the process of building a reputation as a market leader.
Do not spread easily communicated about new products or updates
Companies use Facebook and other channels to launch a new product or announce a major update.Customers are sometimes via social media invited to a “test drive” the new product or service, to offer useful feedback. This type of customer behavior increases the chances of a successful launch, because a company knows in advance what works (and what does not) with your target audience.
And you, have taken advantage of all the benefits that social media offers?